Accelerating value creation since 1964.

We are a bilateral B2B marketing agency and consultancy built for complex, competitive sectors in a post-digital world, where technology and experience intersect. Through multichannel strategy and audience-first activation, we unlock the hidden value within your brand – and accelerate it, transforming ambitions and commercial performance.

We Explore. We Excite. We Express. We Excel. This is our 4E adaptive thinking methodology, through which we accelerate value creation, securing sustained success across sectors and channels, from brand consultancy to digital marketing.

Explore
+
Excite

Express
+
Excel

Explore.

We ground our thinking in collaborative consultancy, B2B marketing intelligence and customer experience analysis. Trends, insights, recommendations: our initial explorations identify the value you seek – and how to switch it on.

Excite.

Once we’ve explored the territory, we combine the bilateral capabilities of a strategic marketing consultancy and creative agency to design programmes, platforms and initiatives that activate and kick-start the value-creation process.

Express.

B2B branding. Digital content platforms. Integrated marketing – and more. To accelerate the activated value within your business, our team goes beyond channels and borders to realise our ideas and your ambitions.

Excel.

Whatever form value takes for you, it’s vital to measure and learn from it. This intelligence and improvement phase drives our 4E process forward, so together we can secure real ROI and tangible KPIs that level up your business.

Specialist services.

As business brand value creators, our work goes far beyond the conventional remit of an agency. We’re at the centre of an international multichannel network delivering truly global campaigns and a consultancy partner shaping transformation and transaction strategies.

Multichannel. Multidisciplinary. Multinational.

We’ve been around since 1964, but we’re not rooted in the past. We don’t believe in conventional B2B marketing agency models. Instead, our client-focused clusters are designed for seamless post-digital working, fusing full-spectrum, bilateral expertise, skills and delivery to help us create value faster, smarter and more effectively.

Meet the strategic team.

Brian Barrett

Chairman

Brian Barrett

For over 50 years, Brian’s experience of building brands and businesses has defined Wyatt’s history. Today, as Chairman, he continues to play a part in devising the strategies that bring sustained success.

CEO

Karen Bernie

Leading our agency for more than 30 years, Karen has built brands and businesses across 60 territories worldwide. Which means, as CEO, she knows exactly how to create value across countries and continents.

Mark Fones

Managing Director

Mark Fones

Mark brings a history of digital and international firsts, as well as a fierce competitive drive, to transform brands and businesses – something he’s been doing at Wyatt for over a decade, as he takes our clients in brave new directions.

Head of Finance

Kate Brookes

Kate has been the commercial hand at the tiller of our business for more than three decades – with a keen eye for building financial insight, forecasting and value creation into the very fabric of our agency.

Head of Operations

Lynne Strawford

For more than two decades, Lynne has played a fundamental part in all aspects of our business – but, above all, she excels in maintaining the vital services, standards and support that keep us, and our clients, running smoothly.

Simon Hall - Brand Strategy & Integrated Services Director

Brand and Strategy Director

Simon Hall

A GB Ironman triathlete and experienced creative, Simon takes a unique approach to value creation, uniting both creativity and commercial strategy to enhance business transactions and transform brands.

Head of Digital Transformation & Performance

Matt Lakey

A visionary strategist with over 20 years’ experience in web-based sales and marketing, Matt is focused on supercharging business performance by driving digitalisation into our business and clients.

Creative Strategist & Copywriter

Steve Jenkinson

An experienced writer and conceptual thinker with a Masters in Marketing and a background in brand activation, Steve devises strategies, propositions, key messaging and creative platforms that secure value for clients worldwide.

Sahar Afzal - Junior Account Director

Brand and Marketing Strategist

Sahar Afzal

An MBA graduate of Karachi Business School, Sahar has worked with global consumer brands and B2B businesses – bringing to Wyatt true international insight across engineering, construction and the built environment.

Bethany Haller - Junior PR Account Director

Account Director

Bethany Haller

Leading a multidisciplinary cluster, Bethany helps accelerate differentiation across all channels and value creation for clients in a wide range of sectors, including construction, engineering, infrastructure and technology. Her own specialist background covers PR and content.

Account Director

Ben Baker-Hollyhead

Heading up a multidisciplinary cluster, Ben’s expertise in PR and content is instrumental in leading effective multichannel campaigns across multinational markets, helping accelerate brand value and commercial performance for everything from professional power tools to architectural building materials.

There’s no value in service silos and isolated thinking – which is why, from our values to everyday life, we share creativity and commerciality freely and openly, right across our business.

Get the Inside view on Wyatt

Accelerating brand and business value creation

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