B2B marketing strategy.

As a global B2B marketing agency since 1964, we create marketing strategies across the B2B space – combining all aspects of strategy development to identify and secure sustainable value for brands and businesses worldwide.

Any global marketing strategy needs to be simultaneously comprehensive and acutely precise – laser-targeted on solving the challenges and meeting the needs of customers, markets and your business itself.

To make sure every strategy we create fulfils this, we put more into them. From in-depth B2B persona development to mapping out a brand messaging matrix, we apply our 4E process to ensure your marketing plan and go-to-market strategy is smart, achievable, accurate and – above all – value-focused to make a lasting difference to your business.

B2B marketing.

Research and workshops.

Any watertight strategy is anchored in robust research. This is why, from the outset, we run Explore workshops and stakeholder working groups to immerse ourselves in your business reality – so we can set about reshaping it.

Persona development.

We create detailed customer personas to give you a deeper understanding of their motivations and mindsets – going beyond generic profiling into granular detail of the challenges and emotional triggers that define their working day.

Messaging matrices.

Messaging is critical to any B2B marketing strategy – and it’s not just about tone of voice. We create frameworks defining exactly how your messaging should flex across products, services, audiences and their challenges.

Channel planning and integrated campaigns.

We take an integrated, multichannel approach to planning, combining owned, earned and paid media across digital, social and traditional channels – applying the best creative content to the best channels, to secure the best value.

Employee engagement.

Great brands start from within – and our B2B marketing strategies always consider the internal audience experience, with employer branding and employee communication strategies to help you engage your people first.

Global marketing strategy.

Everything we do can be scaled from region-specific to global strategies. Working with our international partner network, 1°West, to transcreate and localise campaigns, we take brands beyond borders and create value worldwide.

The brand and business value creators