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Robotics adoption depends on ROI, not awe

Most robotics marketing is still built on selling the spectacle of the machines themselves. Sleek arms moving in perfect sync or dark factories running through the night with nobody in them. It looks like the future, and it's designed to make you connect with it. The trouble is that a manufacturer doesn't buy a robot…
September 1, 2026
4 minutes to read
Fork lift lifting box in warehouse