Truly original stories from the people that make it happen.

• Featured Article

Navigating B2B customer experience in a changed world.

The world has been for ever changed because of COVID – and the world of B2B is no exception. While the customer experience remains as important as ever – possibly even more so – the landscape has fundamentally shifted, and our existing maps need redrawing.

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Public Relations in a post-digital age.

Public relations is a vibrant, ever-changing discipline. But now, more than ever, it needs to be taken in the right direction to make a positive, sustainable impact.

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2021. A fast-moving year that ended in glory.

As 2021 draws to an end, we look back on some great achievements – and look forward with optimism to 2022. Because whichever way you look, there’s plenty to talk about and be thankful for.

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How to be front of mind? Be at the forefront of thought leadership.

Thought leadership can be a powerful tool in forging a credible voice for your brand and business – one that can directly impact sales, commercial and B2B marketing performance. But only if it’s done right. With so many voices clamouring for attention, it can be hard to hear yourself think. Which is pretty important to the whole thing. In our latest chapter from our Breathe playbook, we examine how to get thought leadership right. It all starts with fish…

5 minutes to read.

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Digital brochures: A post-digital touchpoint.

Digitalisation is driving change at an ever-increasing rate – and the events of 2020 have accelerated this immeasurably. Live events,

5 minutes to read

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An eventful time for B2B marketing events.

In the words of Dr Ian Malcolm, life finds a way. As we hurtle through 2021, there’s a certain optimism about the future of industry events, expos and tradeshows.

5 minutes to read.

• Featured Article

How to overcome website limitations with content marketing

The B2B buyer journey has shifted, with digital-first interactions changing how we reach customers. Our Digital Marketing Specialist, Coral Luck, talks about how businesses can navigate the marketing minefield when their website isn’t up to scratch.

5 minutes to read