An agency that uses data simply to demonstrate results is ignoring its full potential.
Data can redefine the boundaries that limit campaigns. By combining ‘big data’ with big ideas, it becomes an enabler that gives deeper insight into the target audience. It can be used to test hypotheses and build more exciting strategies. It can inform brand expression and the channels used. And it gives every campaign an evidence-based framework on which to excel.
We use a host of listening and analytical tools to understand activity. Where there are gaps, we’ve even developed our own tools to provide deeper insight. Combined with sophisticated SEO, we ensure maximum online exposure.
We love data – but we understand it can be relatively inaccessible to others. So, to help break through the jargon, we compile its highlights into user-friendly reports, including graphics and a summary analysis, supported by a call or face-to-face meeting to discuss next steps.
KPIs and measurement.
What does success look like? We agree the answer with you at the beginning, outlining objectives, expectations and KPIs. Through continual monitoring of these, and ongoing communication, we deliver proven ROI.
Before you set out on a campaign, know what you need to beat. Through benchmarking, we delve deep into data to deliver an accurate assessment of you versus your competition – giving us clear context for everything that follows.
When during the sales process does conversion happen, and why? We use data to follow the user journey, honing communications to optimise performance – stripping out what’s not working, and amplifying what is.
It’s important to know which communications are working – but it’s even more important to know why. A-B testing provides this insight, helping us make subtle changes to every aspect of a communication to boost its impact.