The boundaries between marketing, PR, digital and social are dissolving.
No longer are they solitary disciplines – they’re aspects of an integrated whole. That’s what we do: combining and merging fresh ideas, brand stories, precision targeting and compelling calls to action. Our strategies weave these together to create a truly multichannel experience that excites and excels. It’s new territory, and we are pioneering its exploration.
Strategy and planning.
With many strands combining to form integrated campaigns, the planning stage is critical. We explore the challenge from various angles, delving into research, moderating workshops, and collating and evaluating evidence to help us map out a truly original, integrated solution.
Every great campaign starts with intelligence – which is why we draw on big data to intelligently analyse audiences and markets in real time. This ensures that our campaigns reach their audiences, resonate with them, and respond to change, delivering great returns.
Integrated campaigns demand integrated thinking. So, our ‘cluster’ system combines branding, marketing, PR, digital and social media specialists within each team, bringing a unique perspective and seamless expertise to tie everything together, telling your story across channels.
Quality content is critical to the success of any campaign. Whether re-purposing existing material or developing it from scratch, we create a suite of brand-led communications that tell the world your story, across channels and continents.
Here, we use SEO and other techniques to steer people towards you – hence, inbound marketing. It’s a cost-effective and long-term strategy to improve reputation and maximise sales.
When people aren’t coming to you, we take you directly to them, across advertising, radio, exhibitions, ambient executions, sales and customer experience toolkits, and beyond. They’re all part of our marketing mix.
Mass mailshots have had their day, but there’s still a place for well-targeted and high-value print and digital direct marketing, working with big data to target, reach and engage audiences.
Direct telemarketing can supercharge your sales drive. We can coordinate this through our in-house teams or third parties – ensuring a consistent approach that maintains integrity, protects your brand, and boosts sales.
Media planning and buying.
We’ve been around for a long time. As a result, we have extensive experience and contacts, backed up with online media databases and knowledge of national and global social media channels.
Brands are built from within. Bringing together expertise in employer and B2B branding, we help businesses attract, keep and motivate the best talent for their culture, ensuring employees are on board – and on brand.