The world is saturated with communications. Now, more than ever, brands need to stand out through depth, emotion and personalisation.
Our brand consultants will help create and implement a brand strategy that will work across a range of channels, placing you at the forefront of your audience. With decades of branding and marketing experience, our experts craft truly unique branding strategies that express the inner truths about your business or product, ensuring that each campaign has a far-reaching impact. It’s the powerful tales that help your brand excel.
For a brand strategy to have far-reaching impact, it needs relevant and compelling campaigns which engage emotionally and intellectually with their audience. We take an evidence-based approach that authentically explores different perspectives of your business. We delve into every area of your business to get a thorough 360° understanding. From this, we then build the foundations for your brand value proposition.
We understand the true power of brand storytelling and specialise in crafting multi-layered stories across multiple media channels, all leading on one destination – sales and reputational growth. Our stories are deeply considered, truly original and designed to find their way into hearts, minds and communities. We take complex, often deeply technical B2B brands and create narratives that cut through cluttered market places, and resonate with audiences on an emotional level.
Brand architecture, identity and management.
Building a brand is one thing; maintaining its integrity is another. Organisations evolve. They enter new markets, launch new services, change structures, acquire other businesses. All subtly erode the boundaries of your brand – and our brand consultants patrol these boundaries, helping you adapt and govern the application of your brand across multiple territories.
Big ideas are good, but they’re better when they’re made real. We look to excite, with materials that people want to pick up, engage and interact with. From events and print to creative, digital and social. Each touch-point brings your brand story to life, transforming the customer experience and driving action.
Employer branding plays an integral part in any brand strategy - most organisations ignore the fact that brands get their oxygen from within the business. If employees are on board, the brand will be healthy. So, we work to get them on the same page, shaping understanding and aligning behaviours with your brand and business objectives.