Creating a world of good: Why we still believe in better.

A true original for over 60 years: Wyatt International’s creative legacy in Birmingham and beyond.

When Wyatt International was founded in Birmingham back in 1964, the world – and the city – were going through an era of change. The world-renowned Bullring shopping centre had just opened, the popular M6 was under construction, and the second city was bright with energy with visits from The Beatles and the 1966 World Cup matches at Villa Park.

With a major boost to its infrastructure, Birmingham was looking forward, building its future. And so was Wyatt.

Recognised as the first independent agency in Birmingham, as well as the region’s first number-one B2B specialist, we have always defied convention and uncovered untapped potential, helping brands to grow creatively and confidently.

In those early days, there were no smart phones, Apple Macs or video calls, just drawing boards, Letraset and a lot of imagination. But what made Wyatt stand out as a true original then is still what defines us today: deep thinking, trusted partnerships, and the belief that creativity can be a true force for good.

Always exploring, evolving and redefining what is possible in B2B marketing, we were the first B2B agency to pioneer the bilateral model: combining the strategic power of our Accelerator team with the creative energy of our multichannel activation teams.

From the typewriter era to the age of AI, PR and marketing have transformed beyond recognition and, today, the industry is all about authenticity and purpose. Brands no longer just communicate, rather they connect, respond and are held accountable as data, transparency and sustainability now sit at the heart of every strategy. We’ve embraced these changes wholeheartedly, and it was in 2023 that a key milestone was marked for the business, as we transitioned to employee ownership. We wanted a different future – one where the brilliant people who’ve built this agency can share directly in its success and steer its future.

Employee ownership is a sustainable, regenerative model built on shared purpose, collective accountability and lasting value. Which is why our Co-Founder and Director and my business partner, Karen Bernie, decided to include it in her succession strategy after 35 years with the agency:

“From a personal perspective, the fact that Wyatt International is now employee-owned means a great deal to me. For six decades we have been family-run and steadfastly independent and, now, this legacy will continue as we enter a new chapter. Our employees are our ‘family’, their dedication makes each and every one a worthy co-owner of Wyatt. My vision is that the business stays true to its roots and continues to be home to each of them to benefit their own families until our centenary, and beyond,” said Karen.

From family-founded to employee-owned, Wyatt International remains united by a single purpose: to harness creativity as a force for good, shaping brands, driving progress, and inspiring positive change for generations to come.

Why Wyatt International chose to rebrand and redefine its future.

We’ve always wanted to do good. But now we’re building a business designed to do even better – for our clients, for our people, and for the planet. If you stop and look at the world today, uncertainty is everywhere; economic instability, global inequality and climate urgency are reshaping the way we live and work. At the same time, automation and artificial intelligence are redefining industries at a pace that is both exciting and unsettling. Freedom of thought, once a core human trait, risks being replaced by machines.

But at Wyatt International, we hold steadfast with human-led creativity, just as we have since the early days. We want to use this advantage as a force for good, breaking through the digital noise to think differently, and to build meaningful solutions that create intentional good in ways that machines could or AI never will.

Our rebrand is not cosmetic, it’s our commitment to Creating a World of Good through action not aspiration: designing our business, our thinking and our partnerships around intentional, measurable, positive impact. We’ve refined our services to focus on brand-led strategic impact, rooted in a bias towards partnering and building 4BL focused brands that balance real benefits for people, planet, purpose and profit. This is not simply strategy, it’s stewardship, and it’s how we help our clients not only succeed in their markets but make their markets (and our world) better.

Compared to the days of traditional marketing, client’s needs have evolved. Creative campaigns aren’t enough; now they seek data-driven storytelling and meaningful outcomes. They expect transparency, responsibility and measurable impact. We have already begun to deepen our work with forward-thinking sectors: green construction, regenerative materials and ethical technology. These industries are the building blocks of the future, and we are helping them build it with the intention of creating good for all.

Wyatt International is uniquely positioned to lead in this new era, through the power of 4BL thinking, a human-first creative culture, and a history of purpose-driven storytelling. We’re renewing our focus to do good for people and the planet, proving that creativity, guided by purpose, can be the most transformative force in business today.

A new standard for strategic creativity.

A fundamental element to our refocus is building relationships with clients who share our ambition to do good and do it well; purpose-driven organisations that understand the importance of measuring success beyond the bottom line.

And, we have already put this into action. From supporting building product brands to bring bio-based technologies to life as part of their commitment to regenerative strategies, to helping specialist manufacturers develop and expand their low-carbon portfolios and energy saving solutions, we want to partner with pioneers who are redefining their industries with purpose; as well as those companies who want to do good but are unsure of where to start.

Together we can create work that delivers lasting impact; creatively, commercially and environmentally.

Our collective vision for Wyatt International is bold yet simple: to create a self-sustaining cycle of creativity, ownership and renewal. As an employee-owned business, we’re building a model that reflects the circular principles we believe in – one where leadership evolves, ideas regenerate, and value is passed on to the next generation.

See how Wyatt International brings brands to life.

Wyatt International is built on decades of experience, human-led thinking, and a commitment to making a difference. Discover our journey, how we combine strategy and creative expertise to tackle real challenges, and explore the results we’ve delivered for ambitious clients across industries.