Episodic content marketing.
Engage. Enlighten. Entertain. Today’s B2B content marketing needs to do more with less – which is why its future lies in regular, incisive, insightful content that builds deep, lasting impressions while driving action.
Content marketing has, traditionally, focused on the upper end of the customer journey: awareness and interest. But, when the content sphere is so cluttered, securing engagement has never been so difficult. In an age of short attention spans and crowded feeds, content needs to be short, sharp, incisive and insightful – and it needs to entertain.
This is the founding principle of B2B episodic content marketing. In applying it, we devise rich AV content which is able to live, in a variety of formats, on multichannel platforms – from documentary series to how-to guides to podcasts and panel discussions – that go beyond education, to enhance understanding, kick-start customer conversations and compel action.
B2B episodic content marketing services.
Platform creation.
Strategically and conceptually, we devise and develop a creative wrapper that connects content across multichannel platforms for your episodic content campaign – in a way that reaches your audience whenever and wherever they are.
Content strategy.
Before we create the content, we programme it: mapping out a comprehensive content strategy, messaging guide and channel pillars that will keep your campaign on track and on message in the long term.
Content curation.
Episodic content is not just about new assets. Sometimes, your existing material needs a little care and attention to be recontextualised and repurposed into content that slots seamlessly into your campaign and enhances effectiveness.
Pre-prod planning.
Keeping content relevant and natural is key to bringing audiences on the journey. From research and topic creation to scripting and storyboarding we shape your story from concept to screen, weaving messages to spark conversation.
AV production.
From hosts and casting to shoots and post-production, our team guides you through the intricate process of creating compelling episodic content of broadcast quality, while keeping you firmly in the director’s chair.
Amplification.
An episodic content platform never lives in a vacuum – so, we activate it through every relevant channel, from PR to events to social media, all to build richer conversations and drive action down the customer journey funnel.