London
66 Paul Street
3rd Floor
London
EC2A 4NE
+44 (0)20 4538 4713

Birmingham
Wyatt House
72 Francis Road
Edgbaston
Birmingham
B16 8SP
+44 (0)121 454 8181
hello@wyattinternational.com

B2B Generative Engine Optimisation.

We help specialist and niche B2B brands become more visible, understandable and authoritative in the world of search, which is increasingly shaped by generative AI. Our B2B GEO service combines strategy, content, website optimisation as well as digital PR in order to make complex brands more answer-ready. The key is to be understood, represented and cited by AI.
Wyatt employee working doing generative engine optimisation

Harnessing the power of AI search, we help specialist and niche B2B brands become more visible, understandable and authoritative. In the world of search, which is increasingly shaped by generative AI, our B2B GEO service combines strategy, content, website optimisation as well as digital PR in order to make complex brands more answer ready. The key is to be understood, represented and cited by AI.

As users and buyers are increasingly using conversational search and AI tools to research, compare and evaluate suppliers, traditional search visibility is only part of the picture. A multichannel approach is becoming increasingly important. It’s no longer simply about ranking for the right keywords; it’s about making sure your brand is clearly understood in a concise manner, supported by authoritative evidence such as digital PR, and trusted enough with high domain authority in order to feature in AI-generated answers and overviews.

For specialist B2B brands making complex products, technologies and services easy to understand is becoming essential. GEO helps ensure your expertise can be clearly understood and represented across AI search, working alongside SEO, social media and digital PR. We work with you to bring these disciplines together into a GEO-centric multichannel strategy that improves how your brand is discovered, understood and cited.

Our generative engine optimisation services.

AI search visibility audits for ChatGPT, Claude, and Gemini

Before recommending activity, we establish where your brand stands in AI search. We assess where you appear, how accurately your brand and expertise are represented, which competitors are being referenced instead, and which buyer questions present the greatest opportunities for visibility.

Answer strategy and content optimisation.

We identify the questions your buyers are asking and create clear, useful answers that AI can easily retrieve and understand. We map priority and follow-on queries, align content with conversational search intent, and optimise existing pages or develop new content where there is a clear user need while always keeping it accurate, original and human-led.

Answer-ready website structure.

Making valuable information easier to retrieve starts with how it is structured. We improve page hierarchy, headings, summaries, internal links and schema markup to make complex information clearer and easier to navigate. This helps both customers understand what you’re offering and AI systems interpret, retrieve and cite it accurately.

Digital PR and authority building.

Content can provide the answer, but authority helps AI trust it. We strengthen your external credibility through media coverage, independent mentions, thought leadership and digital PR. We bring content, PR and social together to create credible evidence of your expertise across the channels that matter.

Case studies, evidence and expert proof.

Strong claims need strong evidence. We structure case studies around clear challenges, solutions and outcomes, strengthening them with measurable results and original data. This gives buyers tangible proof of your expertise while creating credible, evidence-rich content that AI systems can understand, reference and cite.

AI search visibility reporting.

AI visibility can indicate influence, but ROI remains the measure of success. We track citations, brand mentions, AI answer presence and AI-referred traffic across the questions that matter, benchmarking progress over time. As GEO evolves, our reporting evolves with it, keeping measurement focused on commercial performance.

Putting a world of good into practice.

Industry recognition.