Find out what IWD means to our Managing Director, Mark Fones!
When Mark Fones isn’t working with our CEO Karen Bernie to drive agency growth and support strategies for many B2B campaigns, he’s doing all he can to create a more diverse and equal future.
In celebration of International Women’s Day (IWD) we asked Mark which female leaders inspire him, and what advice he’d give to any women looking to enter the B2B marketing industry.
Can you tell us about a female role model who has inspired you?
I don’t do ‘celebrity role models’ – male or female.
Instead, I’m inspired by real people like the women who I work with at Wyatt International. The attitude and aptitude of the talent collaborating here is second to none and it’s developing, learning and transforming our clients’ brands and businesses for the better every day. For me, these people represent ’real’ inspiration and they are seriously impressive. If you’ve ever worked us, you’ll know what I mean.
What does this year’s International Women’s Day slogan, “Each for Equal”, mean to you?
How can you help to create a gender equal world?
Continue to build and back the kind of culture and confidence that breaks with convention and challenges outmoded opinion. There’s still more work to do – especially in some of the international markets and more traditional sectors we operate in.
What advice would you give to women wanting to start out in the B2B marketing industry?
Keep believing. And, keep in touch. I hope our professional paths will cross one day…
Are you feeling inspired?
Find out how we break boundaries and tell stories for businesses across the globe and get in touch at email@example.com or call 0121 454 8181.