Karen began her B2B career 27 years ago. Right from her first role in European PR, creating brand strategies has become a way of life for her, helping organisations maximise their profile and achieve their global ambitions.
Increasingly, she’s added marketing communications and branding to her skill set and, today, is passionate about bringing these activities together to transform businesses, help them realise their visions, and secure sustained growth and success. Working with Mark, and operating across more than 60 countries, she is focused on delivering brand storytelling without boundaries; a key element of which lies in dissolving the walls between the agency’s teams, replacing them with more holistic, client-focused service clusters. Acting as strategic counsel to these clusters, she brings years of multidisciplinary expertise and experience to bear on each and every project.