Despite another month of lockdown, we are still noticing various international brands and businesses coming together to support COVID-19 with influential marketing campaigns, and it really is incredible.
As a nation, we will continue to overcome the COVID-19 pandemic through effective collaboration and communication, whether that’s to offer emotional support or to encourage those to #StayAtHome.
Here are some recent marketing campaigns that have inspired us and kept the positive vibes going.
Tesco revamps ‘Food Love Stories’ for lockdown
Spotted by: Bobby Tanser
With businesses having to adapt to COVID-19, Tesco have managed to keep continuity in their advertising, creating a new, more interesting spin on their ‘Food Love Stories’ campaign.
To support the campaign, Tesco asked their customers to film themselves dedicating the food they love to the people they love using the hashtag, #FoodLoveStories.
“The campaign promoted by Tesco has continued to evolve just like everyone in the UK has had too. Many people are taking this time to learn to cook or can spend more time cooking. Whether, like for me, it’s perfecting your grandmother’s pastry recipe or it’s keeping the kids entertained with baking, it is bringing families together. Tesco has captured this perfectly in their advert”.
To watch the full video, click here.
Channel 4 “#StayAtHome” by 4Creative
Spotted by: Annie May Heno
The #StayAtHome campaign launched by Channel 4 stars an array of famous faces, each coming together to encourage social distancing and isolation across Britain through video marketing.
The humorous series of fly-on-the-wall films include celebrities like Jon Snow (news reader, not Kit Harington from Game of Thrones) ironing his ties, Joe Lycett cleaning his kitchen cupboards, Krishnan Guru-Murthy sharpening pencils, and various more.
“The light-hearted campaign makes staying at home that little more fun. It’s also interesting and entertaining to see how others are making the most out of a bad situation whilst going out of their way to make people laugh during these dark times.”
If you’re interested in seeing Jon Snow’s ties, head here.
Famous Campaigns: Corporate COVID-19 response videos compilation
Spotted by: Sarah Turpin
‘Great minds think alike’ and that’s definitely the case for the brands compiled by Famous Campaigns in their COVID-19 response videos.
Many multinational businesses are sharing campaigns to show how they are supporting the current pandemic. It’s fascinating to see the similarities between them and how businesses use the same tone of music and sensitive words to stay connected to the wider world.
“I thought it was really interesting to see how everyone seems to have gone for very similar response videos. There appears to be a theme of sombre piano music, family, words like “uncertain and unprecedented times”, being here to help and to reflect, and these videos show it really well.”
If you want to see them for yourself, click here.
3D Printing enters ‘game-changing’ era as supply shortages spark creative solutions
Spotted by: Chris Hill
It’s well documented that face masks are in short supply. Thankfully, freelance creative director Tito Melega and German product designer Amine Arezki, came up with an innovative idea to help produce masks quickly and efficiently, culminating in a project called A Mask For All.
“Although we’ve all seen some really great 3D printing over the years, this one stood out to me. On the tech front, 3D printing has advanced massively to help fight the pandemic and it truly is incredible to see what they are doing to help support others.
Want to know what the 3D masks look like? Click here.
Were you inspired by this month’s marketing campaigns as much as we were? Head over to our Twitter page to stay up to date with our latest blogs and monthly highlights: @WyattIntl
On the flipside to our monthly ‘On the Trail’ blogs, we haven’t just been noticing the usual great marketing and advertising campaigns, we’ve also discovered
While everything may be up in the air with the coronavirus pandemic impacting most parts of the world, there are still some inspiring and creative
It’s that time again where we talk about our favourite marketing campaigns of the month…Say hello to the February 2020 edition of On The Trail!