Volkswagen has recently announced it’s new flat two-dimensional logo design which some consider to be ‘modern and authentic’. This new brand is designed to reflect their shift to electric vehicles and to aid their presence on all digital applications.
The ID.3 will be the first VW model to feature the new logo and is an all electric vehicle. The new logo was created in-house and is designed to be flexible across both psychical and digital platforms.
This logo follows a trend by other major brands like Starbucks, Apple and Spotify who have also adopted a two-dimensional style. However, these brands evolved or de-evolved their logo depending on how you look at the simplification of the design many years ago now.
So is VW behind the times with this refresh?
This new logo is looking to represent VW in this “new era of climate-friendly mobility” so should they be looking forward rather than chasing the trends of the past?
It will be interesting to see how the brands application over the coming months is accepted.