Digital weaves binary strands that bring all elements of the communications mix together.
Yet for many agencies, digital has become another ‘silo’ – a stand-alone service shrouded in jargon. Such thinking creates boundaries, when digital should be a simplifying force that excites. In a world with more channels and choice, it helps you explore opportunities to express your brand and excel as a business – with digital at your core, and the user experience as your driving force.
Strategy and planning.
We explore markets and study audiences in depth, gathering information and building hypotheses to inform our brand expression. Then, we use data to test our ideas, and build strategies around detailed metrics and KPIs; planning carefully and basing our thinking on sound evidence.
Whatever we create, there’s always a person on the receiving end. How they engage with your story defines its success, so we invest time in getting into their minds and understanding this process. What we learn shapes the story, and the way we express it.
As a champion of multichannel brand storytelling, our designers have well-developed digital design skills. Advised by a User Experience and Digital Creative specialist, they’re quick to embrace technologies, combining new thinking with proven experience to break boundaries.
UX. Budgets. Defining site maps. Agreeing designs. Building and testing sites, and working through each technical challenge. We overcome these considerations on every project to develop powerful websites, apps and sales tools for start-ups and FTSE organisations alike.
Innovation and technology.
Pushing at the very forefront of digital innovation, we deploy cutting-edge approaches to influencer communications, from our use of outreach bloggers and social prospecting to our own social monitoring tools. We deal in sustainable platforms, not passing trends. If it’s practical and commercially viable, we’re on it.
By amplifying everything – web traffic, social engagement, sales leads and brand recognition – SEO opens up new possibilities. That’s exactly what we deliver through our SEO strategies, helping optimise search, reach, engagement and return on investment.
We live and breathe social media. But what we’re really interested in is cutting through the buzzwords and proliferation of platforms to promote your brand story. We simplify complexity to customise an approach to your needs – from content and training to managing entire campaigns.
Lead generation and social selling.
Our proprietary lead-generation model enables us to target entire markets right down to key individuals, profiling their interests, influencers, platforms and publications. We then use in-depth analysis to establish precise strategies that minimise waste and maximise budget – before activating leads through brand-led, content-driven conversations and campaigns.
When is best to post content: on a Wednesday or Friday? Do architects respond better to white papers or case studies? Do plumbers like infographics, and what social influence do your competitors have? We put evidence at the core of our work, creating powerful ideas that perform.
We develop ever more powerful tools and online dashboards designed to measure the performance of our campaigns at every level – monitoring activity, tracking performance and fine-tuning campaigns in real time.
Helping clients understand the reach of their brands and overcome their boundaries, we regularly host digital training programmes covering deployment and administration, as well as strategic workshops and seminars on everything from Twitter to LinkedIn prospecting.