An article in a recent issue of Marketing Magazine has questioned the nature of agency relationships, asking if the current crop of marketeers are just too fickle when it comes to building lasting partnerships with clients. The most successful brands are undoubtedly a marriage of mind and matter between the agency and client, so why is there such a trend within the industry of moving on once the honeymoon period is over?

We believe any relationship worth its salt has to undergo constant innovation to ensure it doesn't stagnate - an on-going investment of time, energy and creativity on both sides. Complete transparency is important, from the inception of a new idea right through to its rollout, to guarantee consistent communication from one party to another. Furthermore, by constantly re-evaluating the direction of the relationship, celebrating its successes and learning from mistakes, a stronger bond is achieved.

The most enduring partnerships can surely be identified as those which focus on offering that personal touch, something which we try to achieve with all our clients.

If you're interested in reading the full article in Marketing Magazine, you'll find it here.