Linpac Allibert

The Client

LINPAC Materials Handling acquired Allibert Buckhorn to become LINPAC Allibert - the second largest division of the LINPAC group With over 10,000 employees in five continents and headquarters in Paris, France, it provides the supply chain industry with products and services in a variety of sectors including retail, automotive, food and manufacturing.

The Campaign

LINPAC Allibert commissioned Wyatt to define, create and launch its new brand campaign providing a suite of marketing materials for use by the European sales force.

Wyatt established a pan European communications programme to help the sales force strengthen links with its customers in a toughening economic climate, whilst implementing customer research that would inform the future direction of LINPAC Allibert’s marketing strategy. As a result, Wyatt rebranded, designed and produced a catalogue, newsletter, brochure and sector specific material in seven European languages. Corporate guidelines were also produced in order to support the marketing teams in each country.

The PR team at Wyatt has worked closely with LINPAC Allibert to develop a dedicated PR campaign to provide strategic counsel to manage issues during the transition process, as well as support product launches and case studies to emphasise the company’s environmental credentials.

The Results

In the UK alone, Wyatt established over £100k worth of news coverage. The rebranding of the new company supported by a suite of marketing collateral produced in seven languages ensured a consistent branding message at all levels, which have in turn led to new enquiries and increased sales throughout Europe.

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