Brammer

The Client

Brammer are a leading European MRO distributor supplying a wide range of maintenance, repair and overhaul components to a number of industries from utilities to aggregates. As a distributor it is imperative they deliver added value at every touch-point to protect and maintain competitive positioning.

The Campaign

Wyatt developed a 24 month campaign for Brammer starting with the development of a unique value proposition targeting a diverse audience group. The value proposition was rolled out to internal audiences through a number of training workshops which was then followed by a redesign of external communications material. This was supported with a through the line communications campaign consisting of advertising, PR, literature and online marketing.

Additionally, we revamped a direct marketing loyalty scheme which targets low spenders with the aim of maintaining & increasing basket spend. The ‘Partners Programme’ combined data strategy with direct mail in designing and delivering an engaging and relevant communications proposition.

The Results

The Partners Programme generated an additional £1.5m incremental business in six months. Whilst the value proposition coupled with the new look and feel has ensured Brammer outperforms industry & sector growth rates with year on year sales increases. Through PR we established excellent relationships with key journalists/titles and achieved dedicated feature articles and comment pieces. The campaign has been shortlisted for two categories in the national B2B Marketing awards to be staged in November 2008.

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