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A holistic approach to communications
As we house our entire portfolio under one roof with core competency centres, employing specialist personnel within each of the above areas, we can offer a completely media neutral approach. This means that clients can work alongside the agency in focused channels, or through-the-line, as part of a fully integrated, full service offering.
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Careful planning , perfect timing and precise targeting are vital to any marketing campaign’s success. So, before we recommend any particular route, we ask all the right questions to get all the right answers. The strength of the competition , the market potential , the product or service positioning , the proposition integrity. Whether it’s a single launch opportunity or a long-term corporate planning exercise, we’ve the expertise and resource to develop, interpret and implement the most rewarding route to market.
Research
From small scale qualitative desk research to multi-lingual international quantitative surveys, Wyatt has the partners and experience to resource the most appropriate research plan for each campaign assignment.
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A strong brand is arguably one of the most valuable assets a company has. A powerful brand will always control the high ground and command a preferential share of a customer’s mind.
But what is a brand? It might be a name, a symbol, a shape – even a colour. Or all of these things. What is important is that each brand must have its own values, a separate personality, a distinct differentiation.
We’ve created identities, developed visual standards and managed branding strategies for clients as diverse as new companies just starting out to some of the largest organisations in the world.
It’s been our opportunity to initiate and control every aspect of brand management on behalf of our clients from brand values and personality development to identity creation, brand promise and brand expression.
Over our long history we’ve helped to create literally hundreds of successful brands and strategies and even some of the world’s best known and respected superbrands. It’s brought huge advantages to our clients, creating striking imagery, lasting impressions and a real point of difference in today’s noisy, crowded and highly competitive marketplaces.
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Harnessing the extraordinary power of the media is a huge challenge and a huge opportunity . The power of the press - international, national, trade, regional or local - impacts hugely on how businesses and brands are perceived. And, as perception is tantamount to reality, PR accountability is not something to hand over lightly. That’s why our seasoned teams of journalist trained and qualified professionals have the individual skills to encompass every aspect of it. From press releases to advertorials. From individual press conferences to multi-country PR programmes. From swift crisis management to measured community relations. It’s a powerful story . As every piece of pr must be.
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As a full service agency, with a through-the-line capability, integrated marketing is where the Wyatt difference really comes into play. Of course we’ll create a campaign to match your brief but we’ll also challenge it if we believe there’s a better solution. We want to put the best marketing tools and methodologies at your disposal. The solution might not be advertising but a creatively structured direct marketing campaign. Or it might be electronic marketing. In today’s digital universe, dynamic advertising online and integrated multimedia press many of the right buttons.
Then there are the face-to-face opportunities of exhibitions, conferences, seminars, product launches and press events. Whatever the answer, because we have no service bias, we can pick and mix. And so can you. It’s this fully integrated approach that allows us to bring any or all of the elements of the marketing mix together to fulfil your marketing objectives and deliver effective and accountable results.
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Our ability to
think globally
and act locally has been shown in the many pan-European and international campaigns we’ve spearheaded in countries as far apart as Australia and Alaska. Sharing this
experience
throughout the agency gives our teams a working
understanding
of the complexities and cultural differences that must be observed when marketing to different international audiences. And because we are affiliated to a
strategic alliance network
, we are no strangers to acting as lead agency or as part of a co-ordinated team.
Go back to the services pages
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Creativity stops people in their tracks, makes them pay attention and influences their buying decisions. Not creativity for creativity’s sake but a passion for being different , whilst remaining objective and focused on what’s needed to achieve results. We exploit state-of-the-art technology to generate stunning graphics, eye-catching imagery and precise finished artwork. But we don’t just rely on Macs as the tools of our trade. We have a philosophy of think first – pen second or think first – Mac second. That’s how we come up with big ideas – by employing creatives who can deploy creative thinking processing and techniques to create not just good ideas – but great ideas .
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The internet has changed the world we live in beyond all recognition. And the world we work in as marketers has changed too, creating enormous challenges and exciting opportunities .
Today clients need their agencies to be ahead of rapidly changing digital developments and Wyatt has equipped itself to support clients across the full spectrum of digital communications .
- Internet Microsites
- Search Engine Optimisation
- Online Ads
- Blogging
- Social Networking
- Podcasting
- E-marketing
- SMS
- Multimedia Presentations
- Video Streaming
We're helping our clients push all the right buttons online.