Wyatt wins four year contract with Lancaster University

Birmingham-based Wyatt has been awarded a four year contract to promote and position top-ranking business school Lancaster University Management School (LUMS) to prospective UK and international students and other important target audiences.

Wyatt will be developing and implementing an international on and offline integrated marketing communications campaign. The campaign will set out to attract students from the UK and around the world to enrol on LUMS’ world ranked MBA, Masters and Undergraduate programmes.

“We saw some terrific work and strong strategies and great ideas from the competing agencies,” said Rick Crawley, LUMS’ Director of External Relations. “Wyatt’s submission had the edge given its depth of strategic insight and understanding of our needs. We are confident that they will help us to attract highly talented students from across the world.”

Over 30 tenders were submitted to the university which were trimmed down to a final five for the pitch process. Karen Bernie, Managing Director at Wyatt explains: “We have enjoyed working with LUMS in the past on various successful campaigns and gained valuable insight from these. We are delighted to be working with the Management School again. This is an important win for us and we are all hugely excited and energised by the challenge ahead.”

LUMS is consistently ranked in the top five business schools in the UK and the Financial Times Global MBA ranking places the Lancaster MBA as 27th in the world. The School is also one of only a handful in the UK to be triple accredited by AACSB, EQUIS and the Association of MBAs.

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