Wyatt gives AWM the European advantage

Advantage West Midlands has appointed Birmingham-based Wyatt International to deliver creative and communications support for the region’s European Regional Development Fund Programme (ERDF).

The West Midlands has been awarded €400 million ERDF under the current programme until 2013 to create more jobs and boost the region’s competitiveness. Wyatt has been appointed to bring to life the programme strap line ‘Investing in your Future’ through a series of communications materials designed to attract potential bidders and raise awareness of the benefits of the funding.

Commenting on Wyatt’s appointment, Sarah Duggan, Communications Executive, Partnerships and Communications Directorate, Advantage West Midlands, comments:

“The communications strategy is critical in delivering the ERDF programme in the region because it helps us not only to attract potential bidders but also to communicate important messages about the impact of the funding and delivery of projects. We were really impressed by Wyatt’s understanding of the brief and their creative treatment which will give the ‘Investing in your Success’ programme a strong visual identity through newsletters, an annual report and bidding round announcements.”

Wyatt managing director Karen Bernie adds:

“We’re really pleased to be working with Advantage West Midlands on such an important project for the region. By its nature European funding is a very complex area but we want to make it personal and relevant to the communities that benefit from the ERDF programme to show that it really is investing in their success, both individually and for the West Midlands as a region.”

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