Wyatt brings PR polish to Meguiar's

Meguiar’s, the world’s leading premium car care range has appointed Birmingham-based Wyatt PR, part of Wyatt International, as its UK PR agency following an intensive multi-agency pitch process.

Since it was established in the USA in 1901, Meguiar’s has grown to become a dominant world force in the premium car care market. From its Daventry headquarters, Meguiar’s UK is ever-present at many major car shows across the country. Its high-quality car care product range is regularly voted in the best buys for car enthusiasts as it combines leading technology with traditional car cleaning methods. The company, over the last 100 years has dedicating itself to the pursuit of creating products that produce a “show car” perfect paint finish.

Commenting on Wyatt’s appointment, David Evans, General Manager at Meguiar’s, comments:

“What struck us the most about Wyatt was the versatility among such a wide range of markets and communications disciplines. Meguiar’s has an unbelievable fan base with our advocates winning over more customers every day. We brought in Wyatt to help harness this customer advocacy as they demonstrated the kind of enthusiasm for our brand which is only bettered by our loyal customer base. The next 12 months will be compelling as we look to raise our profile further by partnering our marketing and exhibition agenda with Wyatt’s exciting PR campaigns.”

Wyatt managing director Karen Bernie adds: “We’re thrilled to be working with Meguiar’s. It’s an exceptional global consumer brand and, as such a visual product, it lends itself well to many of the disciplines in which we are beginning to excel. Online advocacy and social media are key battlegrounds in this marketplace and we’re delighted to have a strong team with some pioneering ideas that will help cement Meguiar’s position at the top of the consumer market.”

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