British Gypsum at home with Wyatt

The Repair Maintenance and Improvement (RMI) division of British Gypsum, one of the best known brands in the building industry, chose Wyatt to develop a creative campaign that would increase understanding and use of its plasterboard products.

But this was only half the story.

British Gypsum was also looking for an agency that had a certain synergy with the company; a character that they could buy into. As the chosen agency, Wyatt now joins an elite few on the supplier rosta for work from other British Gypsum divisions.

The winning concept developed by Wyatt was the Gyproc House, together with an exciting new theme entitled Gyroc-it!

The idea was to promote the speed of using Gyproc products and how merchants who stock these products could see their sales rocket via the campaign.

The design identified the types of plasterboard that should be used in different parts of a house – a ‘heads up’ to the trade and a huge help for today’s more ambitious DIYer.

Wyatt has also advised on how this concept can be used across a range of communication tools.

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