This is what happens when you hand the keys to Twitter over to some elves that spend 12 months of the year (minus 25 days’ statutory holiday + bank holidays) in the Arctic. And this is why we can’t have nice things.

We thought it’d be fun. We thought it’d be a laugh. We were sat around, minding our own business, just trying to come up with the concept for this year’s Wyatt Christmas campaign – then in they came. Elves. Proper, real elves, with proper, real flipcharts, and a 40-minute pitch for our festive campaign.

“You do storytelling without boundaries, right?” began one elf, calling himself Big Charlie. “Well, we can write you a story without boundaries – a real Christmas tale where no one knows what’s going to happen,” he continued, “because WE don’t know what’s going to happen!” Grinning manically, with wide, staring eyes and hands continually fiddling with the bells on his jerkin buttons, it was hard to refuse.

So here we are. We’ve agreed to turn our Twitter feed over to the agents of narrative chaos for a whole week. From 12th to 16th December, @WyattIntl will be hosting a week-long, unplanned, continually changing and evolving story: #AWyattTale. BUT, being in the client seat ourselves, we did force through a compromise – which is that we supply the words that’ll get the story going. Which is why we need all the help we can get.

In the run-up to the week of the story, we need some words to kick-start the story and keep it from, you know, going completely off the rails. So, if you could suggest words to weave together into some kind of semi-coherent narrative, tweet them at us or email us your choices for each of the following categories:

  • A name (or famous person).
  • A place.
  • An object.
  • An action.
  • A genre of fiction.

It’s all for a good cause too. For every set of words you send us, we’ll make a donation to our agency’s chosen charity: Birmingham Children’s Hospital. So, you’ll be making a difference with every word.

Once the self-styled elves have fed these into their bottomless Santa Hat of Holding, they’ve promised they’ll pick out one of each to continually move the story on. And they’ve promised presents for the good boys and girls whose words are picked – so don’t forget to leave your details with us too.

Anyway, we’d best go. Big Charlie is onto his 14th cup of mulled wine and demanding a haunch of raw reindeer. Please help. ‘Tis the season and all…

Follow #AWyattTale @WyattIntl from 12th to 16th December – and keep the story going with your tweets.

Far-reaching impact on business